Shopify’s “product type” field is how merchants categorize their catalog internally. The Product Type Finder lists every type a store uses and counts the products in each — revealing how a brand structures its range and where its catalog is concentrated.
▶ Open the Product Type Finder →
What the Product Type Finder gives you
- Every product type / category used
- Product count per type
- Ranked by size
- Exportable category list
How it works
The tool reads the store’s public /products.json endpoint — the same feed Shopify themes use to render products. It paginates through the catalog (up to about 5,000 products) and assembles the full list. No login, API key, or admin access is involved; only data the storefront already publishes is read.
How to use it, step by step
- Open the Product Type Finder and paste the Shopify store URL (for example, allbirds.com).
- Click “List Product Types”. The tool reads the store’s public data — no login, password, or API key is involved.
- Review the result on screen, then download it as CSV, JSON, or Excel, or copy it to your clipboard.
What you can use it for
- Understanding a store’s catalog structure
- Category-gap analysis vs. your own store
- Taxonomy and merchandising research
- Planning collections and navigation
Things to keep in mind
Everything here comes from public data, so a few caveats apply. Password-protected and headless stores may not expose every endpoint, and a merchant can choose to disable the public JSON feeds. Very large catalogs are capped at around 5,000 items. And remember: public storefront data never includes private figures such as exact inventory counts or actual sales — any tool claiming to reveal those is estimating, not reporting fact.