Content marketing is a major Shopify SEO channel, and a store’s blogs and pages are public. The Blog & Content Finder lists the blogs a store runs, its recent articles, and its static pages — a quick way to study a competitor’s content strategy and topic coverage.
▶ Open the Blog & Content Finder →
What the Blog & Content Finder gives you
- Blogs the store publishes
- Recent article titles, authors, and dates
- Static pages (about, FAQ, etc.)
- Exportable article list
How it works
The tool reads the public /pages.json and /blogs.json feeds plus the store’s standard policy pages. These are the same endpoints that power a store’s content and legal pages — all public and read-only.
How to use it, step by step
- Open the Blog & Content Finder and paste the Shopify store URL (for example, allbirds.com).
- Click “Find Content”. The tool reads the store’s public data — no login, password, or API key is involved.
- Review the result on screen.
What you can use it for
- Competitor content-strategy research
- Topic and keyword ideation
- Finding link and collaboration opportunities
- Auditing a store’s content footprint
Things to keep in mind
Everything here comes from public data, so a few caveats apply. Password-protected and headless stores may not expose every endpoint, and a merchant can choose to disable the public JSON feeds. Very large catalogs are capped at around 5,000 items. And remember: public storefront data never includes private figures such as exact inventory counts or actual sales — any tool claiming to reveal those is estimating, not reporting fact.